NEW INDIAN ADVERTISEMENTS 2009

With the IPL Season2 in full flow, its once again a time for brands to get noticed via new advertisement strategies which captivate the minds of viewers. Being an ardent cricket fan myself and with the strategic break introduced mid innings I have inadvertently ended up noticing quite a few new ad campaigns this season.

The Indian ad agencies have come up a long way in the past few years and amaze us with the various concepts that they use . Lets have a look at a few that have become extremely popular this year.

• Election ads
  

With the election season in full flow the most prominent ad on TV is of the two major parties in India .While NDA's 'India Shining' campaign backfired on them in the last assembly elections, Congress's Aam Aadmi campaign did the trick for them.But this year they have come back with two new tag lines targeting the Indian voters.
Congress-with 'Aam Aadmi ke badte kadam har kadam pe Bharath buland' has once again gone with the aam aadmi .
BJP - with 'Nidar neta Chunenge hum Faislo me ho jiske dum' has taken a dig once again at Congress' weak leadership issue ,this season.

• VODAFONE robots (Apparently they are called ZooZoos)
  

When Vodafone took over Hutch's stake in the mobile service provider company it had a lot to prove. Today Vodafone has managed to have its own identity in India thanks to its strong brand canvassing and great network and good offers for both prepaid and postpaid customer base.But as far as ad campaigns were concerned Vodafone had a tough choice to make , to either continue with Hutch's famous Dog or to create its own new brand ambassador.The company decided to continue with the Pup(Pug) for its Vodafone help campaign which became very popular.
But nowadays the company has hit a new ad campaign featuring small bot like creatures canvassing various services provided by the company.Seems like finally Vodafone has got a new brand ambassador.There is this one ad canvassing the phone contact backup service ....u just have to look at each of the bots (zoozoos) playing around when in the queue ,each having a unique way of approaching the xerox machine when its turn comes.Looks like a simple ad at the onset,but a lot of thought and research has gone into it.Similarly there are many more. But will they do away with the pup,....is what remains to be seen.

• Mango Frooti

While Frooti has seen one of the most successful ad campaigns in INDIA with the 'Mango Fruity Fresh n juicy' campaign.They never seemed to get a new tag line for their brand.This season they have come up with a very unique concept wherein we see grown up people just sipping into the Frooti tetra pack till they can suck out the last drop of the drink,making a very irritable sound.We all must have done this at some stage of our life and sometimes do it unknowingly even now. Capturing that into an add with a tagline saying 'Why Grow up?' ....I think was just amazing.

• Airtel

Airtel have in the past hired many bigwigs for their ad campaigns but the sparkling chemistry between their new brand anbassadors Vidya Balan and R Madhavan is unmatched for .Madhavan might not have got his film career going in Bollywood but there is no doubting his acting prowess.He must have convinced millions of couples in India to carry on their Phone spendings even during recession with the 'Pyar me no cutbacks' tagline. Too Good this one....
The Madhavan - Vidya Balan jodi shall be coming back together with Raj Kaushal (Anthony Kaun Hai) directed romantic comedy. Kaushal who has earlier also made films like Pyar Mein Kabhi Kabhi and Shaadi Ka Ladoo admits that he was inspired by the Airtel commercials featuring Madhavan and Vidya which made him cast the two together.



Well that's it for now.....I will be adding a few more to this list when i get some time off ..till then cheers !!!